![]() Similarly, competitor Upside Foods is also focused on lab-grown chicken nuggets. Eat Just was first to market with very pricey faux chicken nuggets at a restaurant in Singapore. And by now you can guess what that industry’s first product is. The new thing will supposedly be cell-cultured meat, which means growing animal cells in bioreactors. If you’re counting, that brings us to 20 offerings all before Nowadays came along.īut wait, there is more. To recap, about half a dozen legacy brands already had an alternative chicken nugget on the market when plant-based burger rivals Impossible Foods and Beyond Meat entered, each claiming they had cracked the nugget code, all the while an additional dozen or so start-ups, major retailers, and conventional meat conglomerates are also vying for the consumer looking for something new in nuggets. And these companies wrote the book on how to scale while selling as cheaply as possible, so look out start-ups. ![]() Pork producer Smithfield Farms created a plant-based spinoff called Planterra, through which it too offers a plant-based nugget. Enter chicken king Tyson’s “ Raised and Rooted” brand of plant-based chicken nuggets. Let’s not forget the conventional meat companies that have decided they want to covet the vegan meat market too. Then add in private label offerings from such retailers as Whole Foods and Wegman’s. ![]() Here is a non-exhaustive list of other new-ish companies making plant-based chicken nuggets: Nuggs, Alpha, Fry’s, Rebellyous, LikeMeat, Daring, Meatless Farm, Jack and Annie’s. Meanwhile, numerous other start-ups have jumped in headfirst, not the least bit deterred by being out-marketed by the many millions of capital available to front runners Impossible and Beyond.
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